PROJECT: Passion project creating an internal team logo for the MO’PIE team which stands for Marketing Off-Amazon Prime International Expansion

MY ROLE: Digital Product Designer for the Prime Expansions Cross-channel Product Team

PARTNERS: UX/UI Manager & Product Manager

UX/UI Manager: Rafael Soriano
Product Manager: Cathy Synowiec

DATE: Created during Quarantine 2020

CHALLENGE: The initial real challenge was starting on the team just 3 days before the Covid lockdown happened, but we all made it work. I was tasked with creating a net new internal logo for the MO’PIE team that adhered to Amazon’s Internal Logo creation guidelines.

SOLUTION: I spent the initial research portion just researching and understanding the Prime brand as it was currently and how it needed to move forward. I then spent a lot of time iterating and coming up with the final logo which the MO’PIE team was very happy with. They were supposed to just pick one, but decided to go with them all in one super logo.

final mo’pie logo (Marketing Off-Amazon Prime International Expansion team)

logo details

logo turned into cakes! (for a team event made by a team member)

CLIENT: Amazon Prime Expansions Turkey

PROJECT: Creating a sticker sheet for the launch of Prime in Turkey. It’s mostly for the internal team as a morale booster.

MY ROLE: Visual Designer on Amazon Prime Expansions Team

PARTNERS: Team Art Director, Project Manager and Visual Designer - Stephen Oh

Sr Art Director: Rafael Soriano
Project Manager: Cathy Synowiec
Visual/UX Designer: Stephen Oh

DATE: August 2020

CHALLENGE: To create a sticker sheet for the launch of Prime in Turkey using localized illustrations

SOLUTION: I spent time researching more about Turkey for localization reasons since I didn't help too much with this launch in particular other than the sticker sheets. I worked with Stephen Oh on this and essentially he created half of the sticker sheet and I created the other half.