CLIENT: Alaska Airlines + Russell Wilson

SOCIAL ACCOUNTS: See them on IG here & Twitter here!

MY ROLE: Visual Designer on Alaska Air Creative Team

PARTNERS: Team Art Director, Visual Designer, Project Manager, Copy Writer, and Russell Wilson Team West 2 East Empire

DATE: Created in 2019 & 2020 in support of partnership with Russell Wilson during Seahawks football season.

CHALLENGE: I was tasked with designing assets for the Russell Wilson + Alaska Airlines partnership during the 2019-2020 Seahawks football season. Those assets include IG stories, Twitter Happy Hour post assets, & Alaska Airlines Twitter cover photos.

SOLUTION: I researched football in general to be totally honest and made assets based on that research that include Alaska Airlines branding as we’re not legally allowed to use Seahawks branding.

EVENT: Read more about the Alaska Airlines + Russell Wilson Partnership event here!

 

TWITTER POSTS - Russell Wilson spirit posts

These assets were made for Twitter posts for the Alaska Airlines Happy Hour in support of the Russell Wilson partnership. These were posted on Twitter during games in the 2019/2020 Seahawks season. The posts were estimated to have been seen by 400k people. Flights were given away on Twitter during the game.

 

IG Story - Russell Wilson spirit posts

These assets were made as an Instagram Story for the Alaska Airlines Russell Wilson partnership and posted on IG during the Seahawks 2019/2020 season. They were estimated to have been seen by 500k people.

 

TWITTER POSTS - ALASKA HAPPY HOUR- PLAYOFFS GAME #1

These assets were made for Twitter posts for the Alaska Airlines Happy Hour in support of the Russell Wilson partnership. This Happy Hour happened during the first playoff game in December 2019. The posts were estimated to have been seen by 400k people. Flights were given away on Twitter during the game.

 

IG Story - PLAYOFFS GAME #1

These assets were made as an Instagram Story for the Alaska Airlines Russell Wilson partnership and posted on IG during the first playoff game in December 2019. They were estimated to have been seen by 500k people.

 

TWITTER POSTS - ALASKA HAPPY HOUR- PLAYOFFS GAME #2

These assets were made for Twitter posts for the Alaska Airlines Happy Hour in support of the Russell Wilson partnership. This Happy Hour happened during the first playoff game in January 2020. The posts were estimated to have been seen by 400k people. Flights were given away on Twitter during the game.

 

IG Story - PLAYOFFS GAME #2

These assets were made as an Instagram Story for the Alaska Airlines Russell Wilson partnership and posted on IG during the first playoff game in January 2020. They were estimated to have been seen by 500k people.