CLIENT: Alaska Airlines

SOCIAL ACCOUNTS: See them on IG here & Twitter here!

MY ROLE: Visual Designer on Alaska Air Creative Team

PARTNERS: Team Art Directors, Project Managers, Copy Writers, and Photographer

DATE: Created in 2019 for Alaska Airlines Holiday campaign digital assets

CHALLENGE: I worked with the copywriter and figured out which type of collateral was needed for each project, and then I created the assets.

SOLUTION: I researched what Alaska has done before for previous Holiday campaigns and I then just started from scratch and created net new designs.

IG STORY - Black Friday AWARENESS AD

This was a paid IG Story posted a few days before the Black Friday sale began as an awareness ad and was estimated to have been seen by 130k people.

 

IG STORY - Black Friday AD

This was a paid IG Story posted on Black Friday and was estimated to have been seen by 130k people.

 

IG STORY - CYBER MONDAY AD

This was a paid IG Story posted on Cyber Monday and was estimated to have been seen by 130k people.

 

MULTI-PLATFORM - Black Friday AWARENESS ADS

These were paid ads posted as Black Friday awareness ads and were estimated to have been seen by 180k people. They were posted on Instagram, Facebook, Twitter and Kayak.

 

TWITTER POSTS - BLACK FRIDAY HAPPY HOUR

These assets were made for Twitter posts for the Alaska Airlines Black Friday Happy Hour. They were estimated to have been seen by 400k people.

Flights were given away on Twitter for trips to different destinations across the country.

 

IG STORY - UGLY SWEATER PROMOTION

This was an organic IG Story posted on National Ugly Sweater Day promoting the Alaska Airlines branded ugly sweater. Photos were taken by Ingrid Barrentine and they feature all Alaska Airlines corporate employees. It was estimated to have been seen by 300k people.

 

MULTI-PLATFORM - UGLY SWEATER PROMOTION ADS

These were ads posted for the Ugly Sweater Promotion and were estimated to have been seen by 180k people. They were posted on Instagram, Facebook, Twitter and Kayak. I also built out the campaign for the Homepage and Landing pages of the website.

 

IG STORY - 2019 A YEAR IN REVIEW

This was an organic IG Story posted on New Years Eve showcasing Alaska Airlines 2019 “Year In Review”. It was estimated to have been seen by 150k people.